The customers have always been the kings in case of any business. And now with the advent of the digital age, the customers are actually having more options than ever before.
Customers, naturally, research all the brands before investing today which enhances the pressure on the businesses to offer and extend value at each step of the customer’s journey. And this makes the conversion of the customers to be even more challenging That is the reason why the innovative online designer tool is embraced by more and more businesses so that they can offer their customers the rare facility of customizing their own products.
Under such circumstances, it is best to take the help of the customers to promote your business and thus take the assistance of your business’ greatest assets to make your business stand out.
Here are some tips that will help you to do that. Just take a look.
#1. Differentiate the Brand in Dramatic Way – The biggest fan bases have arisen as a response to a fierce rivalry. But offering customers an opposition who is diametrically opposed to you, will enable them to deeply and vocally align themselves with your brand. You can take advantage of this by differentiating your business sharply from that of the competitors. This does not imply, however, to build animosity with your rival. But just ensure that the average experience of the customers is hugely different from your brand as compared with the others.
#2. Offer Outstanding Customer Support – Almost 50% of the customers cannot recall having a recent successful customer experience. Substandard customer service is responsible for most of the failures. About 60 percent of the global consumers have stopped doing businesses with an organization or the brand because of the poor customer experience. Again, for every 1 customer who bothers to complain, there are almost 25-26 others who don’t. So while chances are that people may not complain against your brand, they do not sing your praises, too. That is why it is vital that you extend remarkable customer support to attract only positive opinions about your brand from them.
#3. Focus on Loyalty – The brand evangelism happens to be the last step in a series of intense brand relationships. As the loyalty warrants its own articles, the basics should remain under control. For this, you should give users a great customer experience, keep them coming back for more and be visible and dedicated to your efforts of branding.
#4. Ask the Customers for Feedback – Ask the customers for feedback as it is one of the most effective ways for gaining significant insight into the business. Nobody, except the customers, can tell you what you are doing right and where your scope of improvement lies. So if you ask your customers to make you aware of their experiences then it portrays that you value their feedback and shows that you care. Not only that, it also brings to notice the facts that you are interested in making changes for improving their experience. In fact, research has shown that even asking the customers about their feedback can make them keep coming back for more irrespective of whether they answer the questions or not.
#5. Try to Offer Individual Attention – If you want extra-ordinary customers, you should offer them outstanding experiences. This implies forwarding individual attention to make exclusive and memorable impressions. For example, you should go above and beyond the norms for exclusive customer service cases. You can also go ahead and promote the materials of certain social media followers of yours for showing your appreciation. They are surely going to remember and acknowledge your brand.
#6. Offer the Referral Program – This is another effective way to attract new customers as well as turn the existing ones into brand evangelists. The idea is simple. You offer a reward for existing customers who spread a positive word about your business to the family and the friends and bring in new customers for you. This can be anything starting from the opportunity of accessing a new service or product to getting discounts. Here are a few tips to help you run a successful referral program.
- You should give your customers ample time to get to know your business and what you are selling. You should not expect the customers to make a referral if they did not get the time to be acquainted with your business and the perks of your services and products.
- You must also create a programme that proves to be advantageous for both the referee and the referrer. By following this method, you can encourage both the existing customers as well as the family and the friends or whomever they refer to in order to do business with you.
You should also make it a point to thank them for contributing to upgrade your customer base. This assists to make the potential advocate feel valued and helpful and she can refer to you again and again.
#7. Give Away T-shirts and Other Promotional Items – One of the most effective ways to promote your brand is through the t-shirts. You can send your evangelist’s free t-shirts with a particular product or as surprise gifts. This will not only surprise the customers, but it also assists in making your brand visible to more people as they get to see the business name and business logo on those t-shirts. This can be easily done with the quality t-shirt designer tool that when integrated with any e-commerce website lets the customers design their t-shirts just the way they want with a plethora of options effortlessly. So if some of your customers are participating in a marathon then you can give away personalized t-shirts and inspire them to run together.
The above are some of the tips that you should take into account for making your customers promote your business.
Nitesh Ranjan is a digital marketing expert with keen interest on topics, trends and ideas related to brand promotion and advertising. He regularly shares information on the ways to market businesses across digital channels for better ROI, increased conversions and more sales. His blog can help anyone interested in boosting the online visibility in the digital world and eyeing access to a wider and bigger marketplace without spending big on marketing. Trust his digital marketing knowledge to enhance your brand’s presence on the internet.