If you are wondering what keyword research is all about or you are just starting your blog and you don’t know what keyword research is all about.
In this article, I would explain what keyword research is all about. Keyword research is the series of step help you to find keyword with low competition and high search volume.
New blogger finds it hard to rank for keywords with high competition because of the high number of blog targeting the same keyword and the high domain authority and page authority.
Domain authority, social media signal, citation flow, trust flow, and page authority are some of the metrics use by Google to rank pages in the SERP.
The general way for a blogger to avoid keywords that is too difficult due to the domain authority is keyword research, this helps you to filter out keywords that you won’t rank for, and find the keyword that is easier to rank for because of the low competition.
If you are wondering how to find the keywords that you can rank for is to find long tail keywords.
Long tail keywords are three to four keywords phrase which has low search volume around 1000 search per month and low competition. This keyword is easier to rank and very difficult to find. Almost one or two keywords phrase that you can think of, have high competition.
To find long tail keywords for your niche can be difficult, the easiest way is to find the keywords that your competitor are ranking for already.
- Depending on the keyword tool that you choose. Log in to your Moz account, and type in your competitor domain name.
- This reveals the domain authority, page authority, and keywords. Click on the keywords to reveal the keywords that your competitor is ranking for.
- You can look at the ranking keywords, difficulty score and ranking position in the SERP.
- Filter the difficulty score to show the difficulty score that you can easily rank for. It is always better to know the domain authority of your blog and filter the result to the domain authority.
- Write down the keywords that have a low domain authority of less than 20.
- Log in to your Google AdWords account to check the total search volume of the keywords that you copy from Moz.
- Moz gives you 10 free searches per month for when you registered on their platform for free and you can migrate to a paid plan to get more from Moz.
- Once you have the keyword with high search volume, the next step is to write the content and publish the content on your blog. If you are using Yoast SEO on your WordPress blog, it becomes easier to know if your blog would rank for the keyword.
- Yoast SEO displays green circle to show that you Google would be able to crawl your blog and rank the keyword in SERP.
- After the on-page SEO, the next step is the off page optimization of your blog post by building high-quality backlink to your blog post. This increases your blog ranking position in the SERP.
- If your backlink is not getting index by Google, your ranking position would still be the same. Create web 2.0 site like blogger and include your backlink URL in your post. When Google crawls your web 2.0 blog, it would automatically crawl and index your backlink.
- Repeat the process to find new keyword for your blog.
If you follow the step outline, you would discover hundreds of long tail keywords with low competition of 20. To increase your blog domain authority would increase the chance of you ranking for a keyword with mid-competition of 30 and above.
Build high-quality backlink by creating an account and including your blog URL in the description in your social media account, adding your sites to directory, guest posting on established blog and infographic.
If you want to increase your blog organic traffic, keyword research is key to achieve this. With thousands of low hanging keywords that are easier to rank for. Find and repeat this process and you are sure that your blog organic traffic would increase.